Because The Formula Is Broken
Since our inception in 1997, we have realized that the “marketing machine” is broken. Beating your potential clients over the head with mass messages of, “buy my product or service” does little more than annoy and turn away would be customers. Creating mass messaging across every media channel in your marketplace, in the attempt to buy your way into brand awareness won’t bring you your ideal clients. The “perfectly crafted” messages many agencies build end up falling on deaf ears as there is no true understanding of who the ideal client is and where they are in the sales and life cycle.
The truth is that there is no formula that marketers can or should use to trick consumers into purchasing a product or service. The public has turned into mass consumers of information and research. The public is more intelligent than ever. They deserve more.
Because of these beliefs, the only way for us to represent our clients is through the Inbound Marketing Methodology. We aren’t simply building brands. We work with our clients and put them in the position of being “the” thought leaders in their industries. Everything we do is purposeful and with meaning. This process attracts the right kinds of leads, turns them into satisfied customers and then turns them into brand evangelists.
Unlike many Inbound Marketing agencies, having additional expertise in Print Media and Direct Mail allows us to offer a truly end-to-end marketing experience for our clients. Our approach to Outbound Marketing is unlike any agency though, as we carefully craft all media and campaigns to follow our core beliefs- The tenants of the Inbound Marketing Methodology.
We are a very diverse team. Bringing a unique spin and skillset to the equation, our team, though diverse shares a few common factors: We share an insane work ethic, we eat, sleep, and breathe marketing and branding, and we practice what we preach, developing our own brands in our Brand Incubator®.
Taking into consideration that every project is different, our process is to evaluate each project individually and then build a team around it. Dubbed by some as “The Hollywood” model, this work process allows us to hire what we need, when it is needed, and shrink what we don’t need, when it’s no longer necessary.