One of the powers of the DinerCentric Restaurant Marketing Platform is it’s flexibility. Our cloud computing, marketing platform is highly customizable, making it the perfect engine for just about any project a restaurant could consider doing.
Enter Ling & Louie’s Asian Bar & Grill. The corporate marketing team over at Ling & Louie’s called our offices one day, with the announcement that they were going to be doing a huge promotion with the Widmer Brother’s Brewery, throughout the month of October. The promotion, called “WoktoberFest”, would be run throughout all their locations, feature a special menu, paired with special Widmer Brother’s beers, and daily prizes, leading up to the grand prize at the end of the month.
The daily prizes, called the “Wok-A-Day Giveaway” were custom Woks that were awarded at each location, each day, by management to one table. The grand prize included many items:
• A trip for two to Portland Oregon and a tour of the Widmer Brothers Brewery
• A custom home brew kit
• A private beer dinner for the winner and 9 of their friends
The promotion was a smashing success, with hundreds of people participating, throughout the month. The promotion got so much buzz, it was even featured on local network, Arizona morning news program, where one of Ling & Louie’s head chefs demonstrated how to make one of the special recipes.
One of the primary reasons this promotion was such a success was due to it’s multi-channel marketing blitz. Our DinerCentric marketing engine scheduled and deployed all messaging for this promotion, easily coordinating and integrating marketing across the web, electronic mail, Facebook, and even custom sign up and capture pages that were design specifically for this promotion. Even better, we were able to do all of this NATIVELY, in our system, without having to charge our client for any custom development.
Flexibility is the name of the game. DinerCentric gives your restaurant tools to not only handle day to day marketing, but custom promotions, special events and one of a kind offerings, just as easily.