Do you have anywhere near that many likes on your restaurant’s fan page? The answer is almost certainly “no”. The question we’d like to ask you is, “Why Not”?
Surprisingly, we find that unless you are a big brand, like a McDonald’s, Burger King or Chili’s, you are completely under utilizing your facebook fanpage and it is hindering the growth of your restaurant diner base cialis 25 mg. Have faith though, all is not lost. With a few key steps, you can perform a full scale turn around of your facebook fan page and start getting those likes you truly deserve.
Here is a brief overview of what you need to do:
1) Set up a landing page
The great thing about facebook fan pages is that you can specifically tell facebook what page you want “non fans” to land on. This page can be a different one than your current fans land on.
We always advise our clients to have a landing page that has some sort of special offer, if the visitor clicks the “like button” on your fan page. With a little bit of design work and creative scripting, a page can be set up that will handle this with ease. Incentives are a great way to increase the likelihood that someone will like your page.
2) Running Facebook Ads? DO NOT send them to your restaurant’s website
Perhaps the second most common thing we see restaurants doing wrong on Facebook are the ads they run. Facebook holds a wealth of information about their users. That information can be leveraged to target market to the very best candidates for your restaurant. This can be a VERY powerful marketing platform for your restaurant.
It never fails though, that we’ll see an ad for a restaurant, click on it, and are then re-directed to the restaurants website (Not Their Facebook Fan Page). DO NOT DO THIS! There are many reasons this is a bad practice, but most important reasons are:
• Your prospect is on a social media platform. Don’t send them to a website. Keep them on the social media platform, so you can interact with them, making them a customer.
• The bigger your fan page becomes, the more virally your messages will spread. If you don’t send users to your fan page, they will not “like” your page, and your viral reach will not grow.
• You can attract more sign ups to your rewards and loyalty programs on your fan page than anywhere else on the internet. Users on social media sites spend longer on each page, interacting with all the features and sharing. If you have a sign up form on your fan page, they are much more likely to see it, fill it out and sign up, than if you send them to your website and have them navigate to it.
3) Monitor, Interact and Post
The next thing we find amazing is the number of restaurants that have fan pages that have been created and are simply stagnant. If you aren’t going to be social with your fans, why set up a social media page at all?
Paying attention to what people are saying, replying back to them and sharing things with them, on an ongoing basis is critical to the retention of fan and the growth of your page. We always advise our clients that they need to be VERY active with their fans. We have full service social media monitoring and marketing services that take care of everything for the client, and we also have a self service tool as well, giving the restaurant owner the power to take care of things on their own.
No matter how you handle it, you need to be proactive with your social media. After all, it is called “social” media.
Would you like a free, no obligation consultation to discuss social media, brand management or marketing? Contact us today!